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"Have I got an insurance story for you!" One thing I've learned from working in this industry is that people love to tell me "insurance stories." A common element in these stories is an unpleasant experience for the insured-usually resulting from a

"Have I got an insurance story for you!" One thing I've learned from working in this industry is that people love to tell me "insurance stories." A common element in these stories is an unpleasant experience for the insured-usually resulting from a

["Strictly Sales" is written by the faculty of the Dynamics of Selling program. This month's column is from Edwin Lamont, CIC. ] ULTIMATELY, you are the product that your clients buy. So what kind of product are you? How would you describe the cost,