"We noticed you have visited four gambling websites recently. Your profile suggests that you may be susceptible to gambling addiction." Are you open to receiving this message from your insurer? Celent's study shows that customers are neutral--and even hate--receiving messages based on their data and social media pattens
Auto-insurance experts are falling into two camps regarding the future of telematics: good drivers will choose telematics policies that will ultimately be cheaper than classic policies, or bad/new drivers will choose telematics policies to build or improve their experience before switching to a classic policy.
Weve written quite a bit over the past year about direct writers and how insurers are not necessarily looking to get rid of the middle man in the insurance deal, but are seeking alternate ways to deliver products and communicate with their customers, the policyholders that purchase their products.
We asked four leading insurance industry analysts the following question: What are the important steps insurers need to take to improve the quality of their data in preparation for the installation of analytical tools?