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Most auto and homeowners insurers are using AI tools in their marketing efforts to reach new policyholders.

Affinity insurance marketing remains crucial despite shifting policyholder tastes, says PIMA Executive Director Ann Dieleman.

Many insurers aren't yet equipped to integrate multiple technology partners into the claims process.

Insurity released the results of its 2024 AI in Insurance Report, revealing 63% of respondents had a positive AI experience with their insurer.

Part 3 of 3: Agents are muddling through rising premiums, tough technology and a challenging regulatory environment.

A potential TikTok ban in the U.S. could sever a vital communication tool used to reach young policyholders.

The goal for the insurance industry should be to avoid adverse selection at all costs.

Rutgers examined which state insurance departments are best at providing residents with useful information.