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        "uri": "/2018/01/03/attract-talent-to-your-insurance-agency-with-core-values/",
        "title": "Attract talent to your insurance agency with core values",
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        "summary": "Every insurance agency is looking for quality employees. Here are some tips on using your core values to help you find them.",
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        "uri": "/2017/10/30/independent-insurance-agents-always-find-a-way/",
        "title": "Independent insurance agents always find a way",
        "byline": "Peter Van Aartrijk",
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        "summary": "Independent insurance agents and brokers share these 6 key traits, as identified by a 30-year veteran.",
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        "title": "The touchstones of agency value",
        "byline": "Peter Van Aartrijk",
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        "prettyDate": "April 01, 2017",
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        "summary": "There are four related brand categories in which customers find value. Know what they are, and how to properly execute.",
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        "title": "4 Things I’ve Learned About Branding from Agents",
        "byline": " Peter Van Aartrijk ",
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        "prettyDate": "April 16, 2012",
        "timeToRead": "2 minute",
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        "kickerNode": [
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        "summary": "An insurance agents' go-to marketing guy reveals how much he's learned from his customers.",
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        "uri": "/2012/04/16/4-things-ive-learned-about-branding-from-agents/",
        "title": "4 Things I’ve Learned About Branding from Agents",
        "byline": "Peter Van Aartrijk",
        "kicker": "Commentary",
        "prettyDate": "April 16, 2012",
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        "summary": "An insurance agents' go-to marketing guy reveals how much he's learned from his customers.",
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        "title": "Marketing Discipline Required To Boost Sales",
        "byline": "Peter Van Aartrijk",
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        "prettyDate": "November 03, 2004",
        "timeToRead": "2 minute",
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        "summary": "Marketing Discipline Required To Boost Sales Agents need to plan and stay focused to generate new leads and round out accountsIndependent agents and brokers, with ...",
        "body": null
      }
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