{
  "author": {
    "name": "Mark Rodgers",
    "webUrl": "/author/profile/mark-rodgers/",
    "description": "",
    "imageLarge": "https://secure.gravatar.com/avatar/f16d6fc2845f417ea0e93a3f2b6cd37d?s=136&d=mm&r=g",
    "estimate": 5,
    "social": [],
    "articles": [
      {
        "uri": "/2017/02/24/the-right-words-that-turn-prospects-into-clients/",
        "title": "The 'right' words that turn prospects into clients",
        "byline": " Mark Rodgers ",
        "kicker": "News",
        "prettyDate": "February 24, 2017",
        "timeToRead": "2 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/mark-rodgers/",
            "name": "Mark Rodgers"
          }
        ],
        "kickerNode": [
          {
            "uri": "/news/",
            "sectionName": "News"
          }
        ],
        "summary": "Logic makes people think; emotion makes them act.",
        "body": null
      },
      {
        "uri": "/2016/12/21/how-much-credibility-do-you-have/",
        "title": "How much credibility do you have?",
        "byline": " Mark Rodgers ",
        "kicker": "News",
        "prettyDate": "December 21, 2016",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/mark-rodgers/",
            "name": "Mark Rodgers"
          }
        ],
        "kickerNode": [
          {
            "uri": "/news/",
            "sectionName": "News"
          }
        ],
        "summary": "Expertise, gained through victories and defeats, is a critical component of the credibility needed to be a trusted advisor.",
        "body": null
      },
      {
        "uri": "/2016/11/22/create-your-own-halo-effect/",
        "title": "Create your own halo effect",
        "byline": " Mark Rodgers ",
        "kicker": "News",
        "prettyDate": "November 22, 2016",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/mark-rodgers/",
            "name": "Mark Rodgers"
          }
        ],
        "kickerNode": [
          {
            "uri": "/news/",
            "sectionName": "News"
          }
        ],
        "summary": "Making a favorable first impression with a prospect dramatically increases your chances of hearing a 'yes' later on.",
        "body": null
      },
      {
        "uri": "/2016/09/28/storytelling-202-5-more-ways-to-persuade/",
        "title": "Storytelling 202: 5 more ways to persuade",
        "byline": "Mark Rodgers",
        "kicker": "News",
        "prettyDate": "September 28, 2016",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/mark-rodgers/",
            "name": "Mark Rodgers"
          }
        ],
        "kickerNode": [
          {
            "uri": "/news/",
            "sectionName": "News"
          }
        ],
        "summary": "Great storytelling that can be implemented during the sales process includes these five critical elements.",
        "body": null
      },
      {
        "uri": "/2016/08/18/storytelling-101-5-ways-to-persuade/",
        "title": "Storytelling 101: 5 ways to persuade",
        "byline": " Mark Rodgers ",
        "kicker": "News",
        "prettyDate": "August 18, 2016",
        "timeToRead": "3 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/mark-rodgers/",
            "name": "Mark Rodgers"
          }
        ],
        "kickerNode": [
          {
            "uri": "/news/",
            "sectionName": "News"
          }
        ],
        "summary": "To cut through the noise and convince someone to listen to you, you must have a compelling story to tell.",
        "body": null
      }
    ]
  }
}