{
  "author": {
    "name": "Bill Good",
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      {
        "uri": "/2018/03/27/4-steps-to-writing-a-great-cold-calling-script/",
        "title": "4 steps to writing a great cold-calling script",
        "byline": "Bill Good",
        "kicker": "Best Practices",
        "prettyDate": "March 27, 2018",
        "timeToRead": "6 minute",
        "image": {
          "uri": "https://images.propertycasualty360.com/contrib/content/uploads/sites/414/2018/03/04_Talk-options_iStock.jpg",
          "width": "616",
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        "authors": [
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            "name": "Bill Good"
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        "kickerNode": [
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            "uri": "/best-practices/",
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        ],
        "summary": "Here are some of the best cold-calling scripts around, and why they work so well.",
        "body": null
      },
      {
        "uri": "/2018/02/28/cold-calling-is-only-as-good-as-the-script/",
        "title": "Cold-calling is only as good as the script",
        "byline": "Bill Good",
        "kicker": "",
        "prettyDate": "February 28, 2018",
        "timeToRead": "5 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/bill-good/",
            "name": "Bill Good"
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        ],
        "kickerNode": [],
        "summary": "Here are some of the best cold-calling scripts around, and why they work so well.",
        "body": null
      },
      {
        "uri": "/2018/01/08/the-worst-very-best-cold-calling-scripts/",
        "title": "The worst & very best cold-calling scripts",
        "byline": "Bill Good",
        "kicker": "News",
        "prettyDate": "January 08, 2018",
        "timeToRead": "12 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/bill-good/",
            "name": "Bill Good"
          }
        ],
        "kickerNode": [
          {
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        ],
        "summary": "Every piece of a cold-calling campaign must meet professional standards, starting with the script which can be workable, tailored to an industry or personalized.",
        "body": null
      },
      {
        "uri": "/2017/03/09/the-secret-to-client-retention/",
        "title": "The secret to client retention",
        "byline": " Bill Good ",
        "kicker": "News",
        "prettyDate": "March 09, 2017",
        "timeToRead": "8 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/bill-good/",
            "name": "Bill Good"
          }
        ],
        "kickerNode": [
          {
            "uri": "/news/",
            "sectionName": "News"
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        ],
        "summary": "Of course you have to market to your clients. But to what end?",
        "body": null
      },
      {
        "uri": "/2016/09/30/how-to-get-client-referrals-without-asking/",
        "title": "How to get client referrals without asking",
        "byline": " Bill Good ",
        "kicker": "News",
        "prettyDate": "September 30, 2016",
        "timeToRead": "8 minute",
        "image": {
          "uri": "",
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        },
        "authors": [
          {
            "webUrl": "/author/profile/bill-good/",
            "name": "Bill Good"
          }
        ],
        "kickerNode": [
          {
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        ],
        "summary": "As long as you are providing good advice, if you get to work creating top-of-mind awareness, your real referrals will increase.",
        "body": null
      },
      {
        "uri": "/2015/11/04/what-you-most-need-to-succeed-as-an-insurance-advisor/",
        "title": "What you most need to succeed as an insurance advisor",
        "byline": "Bill Good",
        "kicker": "News",
        "prettyDate": "November 04, 2015",
        "timeToRead": "8 minute",
        "image": {
          "uri": "",
          "width": "",
          "height": ""
        },
        "authors": [
          {
            "webUrl": "/author/profile/bill-good/",
            "name": "Bill Good"
          }
        ],
        "kickerNode": [
          {
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          }
        ],
        "summary": "Lessons learned about the power of planning.",
        "body": null
      },
      {
        "uri": "/2015/06/29/the-perfect-sales-professional/",
        "title": "The perfect sales professional",
        "byline": " Bill Good ",
        "kicker": "News",
        "prettyDate": "June 29, 2015",
        "timeToRead": "4 minute",
        "image": {
          "uri": "",
          "width": "",
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        },
        "authors": [
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            "webUrl": "/author/profile/bill-good/",
            "name": "Bill Good"
          }
        ],
        "kickerNode": [
          {
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        ],
        "summary": "To become a perfect sales professional, you must master many elements.",
        "body": null
      },
      {
        "uri": "/2015/05/01/4-tips-to-create-must-read-client-emails/",
        "title": "4 tips to create must-read client emails",
        "byline": " Bill Good ",
        "kicker": "News",
        "prettyDate": "May 01, 2015",
        "timeToRead": "7 minute",
        "image": {
          "uri": "",
          "width": "",
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        },
        "authors": [
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            "name": "Bill Good"
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        ],
        "kickerNode": [
          {
            "uri": "/news/",
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          }
        ],
        "summary": "Check out these 4 tips from Bill Good on writing effective emails to send to your insurance clients.",
        "body": null
      }
    ]
  }
}