Startup failure rate increases over time, according to the U.S. Bureau of Labor Statistics. Most do not last more than a decade; many fail within the first year. (Illustration: Nuthawut/Adobe Stock) Startup failure rate increases over time, according to the U.S. Bureau of Labor Statistics. Most do not last more than a decade; many fail within the first year. (Illustration: Nuthawut/Adobe Stock)

Startup businesses are unpredictable by nature, given that the most successful "unicorns" present business models and solutions that tend to be unique and distinct from other businesses that have come before them.

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Elana Ashanti Jefferson

Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].

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