House on fire from a wildfire. The ability to protect customers from the next possible wildfire, whether in California or another area elicits a surprisingly emotional reaction from customers. Currently, not everyone in the market understands just how powerful a retention tool this can be. (Photo: Mattias Bokinge/Shutterstock)

California has been left scorched by wildfires in recent years. In 2021, 8,619 wildfires were recorded, burning around 2.6 million acres and destroying 3,560 structures. Climate change is making the Southwest hotter and drier, driving a higher incidence of wildfires in the state, and increasing loss costs for insurers.

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