Knowing what your customers think of your carrier organization is critical, but there's a larger distribution network, including agents, brokers and producers, that represents your brand via their interactions with policyholders. (Credit: lenetsnikolai/Adobe Stock) Knowing what your customers think of your carrier organization is critical, but there's a larger distribution network, including agents, brokers and producers, that represents your brand via their interactions with policyholders. (Credit: lenetsnikolai/Adobe Stock)

Carriers know the customer experience is everything. This is followed closely by price, and as a carrier, you often compete on price. But if you're not consistently delivering a great customer experience, your customers will find a carrier who does, even if your prices are lower.

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