"Finding the right home insurance policy can be a time-consuming and confusing task, with quotes that often leave out essential coverage in order to lead with the lowest price," Jonathan Feifs, general manager of Amazon's European Payment Products, said. (Credit: Amazon)

When it comes to modern insurance customer expectations, an often-heard refrain is for the need to offer the "Amazon" experience, which is the short way of saying a personalized, streamlined, seamless and always-on shopping experience. Taking this idea head on, the bookseller-turned-online-shopping leviathan is entering the insurance aggregation sector with the launch of its Insurance Store, which the company claims will allow U.K. consumers to request and review quotes, select a home insurance policy and checkout through Amazon.co.uk.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Steve Hallo

Steve Hallo is managing editor of PropertyCasualty360.com. He can be reached at [email protected]

Customer Experience
Personal Lines
Property & Casualty