A recent Chubb study explored the attitudes on insurance-related matters across five generations of affluent and high net worth consumers.
The findings of "Selling Across Generations" revealed differences in how each generation searches for and purchases insurance, what they look for in an insurance carrier, their current coverages, the kinds of media they trust most, and how they currently engage with insurance agents.
The following graphic from the October 2022 issue of NU Property & Casualty magazine summarizes some of Chubb's findings.
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Elana Ashanti Jefferson
Elana Ashanti Jefferson serves as ALM's PropertyCasualty360 Group Chief Editor. She is a veteran journalist and communications professional. Reach her by sending an e-mail to [email protected].
