After a trying and tumultuous past two years, the live event space is starting to see a rebound as LendingTree reported concert attendance has returned to pre-pandemic levels.
This year, Americans plan to attend an average of four concerts, up from three this past year and in line with 2019, according to the online lending marketplace.
For risk managers and event organizers, the keys to success are being prepared, patient and starting early, according to Mona Grabowski, vice president, entertainment, for Hub International. Due to a hardening market, capacity issues and industry event losses, carriers are now even more focused on safety standards and practices, proper protocols for risk transfer and contractual obligations.
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