Job ads in a newspaper. Credit: Maksym Yemelyanov/stock.adobe.com Unsurprisingly, most employees ranked salary their highest concern, but job security also loomed large. (Credit: Maksym Yemelyanov/stock.adobe.com)

After experiencing a global pandemic, turbulent world events and a cost of living crisis, the U.S. workforce has fundamentally changed. That means small businesses now need to appeal to a new generation of employees, who are increasingly stressed, insecure about their jobs and willing to jump ship.

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