Whether organizations are developing their own intellectual property (IP) or licensing the use of IP from others, there is a growing focus on how intangible assets can be monetized. (Copyright Karl Dolenc, Beholdingeye.com/free use image/ALM Media archives) Whether organizations are developing their own intellectual property (IP) or licensing the use of IP from others, there is a growing focus on how intangible assets can be monetized. (Copyright Karl Dolenc, Beholdingeye.com/free use image/ALM Media archives)

The commercial upheaval caused by COVID-19 has prompted businesses in many sectors to analyze their existing revenue streams and explore how and where they might create new ones.

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