You are prospecting businesses. Thanks to research beforehand, you have the name of the business owner or local manager. What next?
You understand your ideal prospect is everyone else's ideal prospect. How can you get in front of them or at least on their radar? It starts with online research. Hopefully, they are on LinkedIn.
Once you have identified the ideal business-owning prospects, it shouldn't be that tough to get in front of them. But it may take time. The above slideshow highlights half a dozen ways to make connections with an unknown business owner or prospective client.
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