A mobile app is no longer a "nice to have." It's an important part of an insurance company's overall digital strategy and those that don't employ one put their business at risk. (Credit: theevening/stock.adobe.com)
Today's consumers increasingly rely on mobile apps for regular engagement with the brands they value. From banking and online shopping to grocery delivery, consumers expect companies to deliver seamless in-app experiences — and this trend has only accelerated in response to the COVID-19 pandemic.
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