insurance companies that can deliver easy, digital processes that put the customer first have the opportunity to improve loyalty. (NicoElNino/Shutterstock.com) Insurance companies that can deliver easy digital processes that put the customer first have the opportunity to improve loyalty. (NicoElNino/Shutterstock.com)

As a result of the pandemic, customers are already under additional stress and pressure. Added to this, the increase in work-from-home, digital services, and the need to continue to deliver high-touch, high-empathy interactions have also revealed gaps in many organizations' customer experience (CX).

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