Across the insurance spectrum — from underwriting to claims — and into the consumer base, interest in digital tools, usage-based policies and other tech-driven innovations are drawing attention. With the ability to improve underwriting, in turn, providing drivers with more accurate rates, and enhancements to the claims process, that interest isn't without just cause.

As seen across industries during the pandemic, digital adoption trends have accelerated at an ever-hastening pace, and insurance is no different. As with most business decisions, these moves are largely driven by consumer demand.

Part of the push is from the increasing willingness of insureds to share personal data for better rates, according to CCC Information Services, Inc.'s Crash Course report. The study found 54% of drivers are now comfortable sharing information on miles driven for pricing compared with 41% in 2019. Further, nearly 60% said they are comfortable sharing distracted driving details, while almost half would reveal speed and location data.