Embracing data analytics is one of the smartest ways to get to know your customers better and grow your insurance business. And as complicated as it sounds, it's really not hard to do. (Credit: fizkes/Shutterstock.com)
Anyone who has ever worked in sales knows that customer acquisition is an expensive exercise. This is especially true in the insurance industry; in fact, the word "insurance" is currently the number one most expensive keyword available for purchase for a Google AdWords cost-per-click (CPC) campaign. At a $54.91 CPC, you're probably not going to want to start from scratch with an insurance keyword campaign too frequently.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
