"The [2020 Agency Universe Study] uncovered some key areas in which independent agencies need further support, including finding new business opportunities and offering digital tools and servicing," said Madelyn Flannagan of the Big "I" in a press release. (Photo eamesBot/Shutterstock)
The 2020 Agency Universe Study, produced by Future One, a cooperative effort of the Independent Insurance Agents & Brokers of America (Big "I") and leading insurance agencies, examines agency revenue trends and agency technology use, marketing strategies, and carrier relationships. For 2020, the survey was modified to include questions related to the coronavirus pandemic. The results from these questions were recently published by the Big "I" in its COVID-19 Impact Summary.
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