Insurance agents need to nurture personal relationships to get more clients and bring down the cost of acquisition. (Photo: Shutterstock) Insurance agents need to nurture personal relationships to get more clients and bring down the cost of acquisition. (Photo: Shutterstock)

I've met a lot of insurance agents over the years, and I've begun to notice a trend. Basically, the special something that makes for an outstanding agent is attention to detail — that one characteristic can make or break you in this business.

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