Almost half (46%) of independent insurance agencies specialize in a vertical, according to The Big I™. (Image: aumvector/Shutterstock.com) Almost half (46%) of independent insurance agencies specialize in a vertical, according to The Big I™. (Image: aumvector/Shutterstock.com)

Should you be an insurance specialist and build a niche practice focused on a single industry vertical? Or is it better to be a generalist and know a little about many industries so you can sell to a larger market?

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