Many insurance advisors see the holiday season as an opportunity to bolster client relationships with a greeting card or even a small gift.

It's the same this year — even as the coronavirus pandemic has made this holiday season different from any in living memory. Providing clients personalized service has become increasingly important in the competition for new relationships and certainly to clients themselves.

According to Deloitte, this year's holiday retail sales should increase between 1% and 1.5%, amounting to between $1.147 trillion and $1.152 trillion during the November-to-January period, compared with growth of 4.1% in 2019, when sales were nearly $1.14 trillion.

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Michael S. Fischer

Michael S. Fischer is a longtime contributing writer for ThinkAdvisor. He previously reported on trade and intellectual property topics for the Economist Intelligence Unit and covered the hedge fund industry for MARHedge and Reuters News Service.