Insurance agents' bread-and-butter business already faced many challenges before the COVID-19 pandemic hit: direct-to-consumer insurers and changing consumer expectations put the pressure on agent-based carriers to innovate to stand out from the competition.
According to the J.D. Power 2020 U.S. Independent Agent Performance and Satisfaction Study released in November, misalignment and poor execution continue to plague many personal and commercial lines insurers.
The study, which was conducted in partnership with the Independent Insurance Agents & Brokers of America (IIABA), evaluates the role of independent agents in P&C insurance distribution, general business outlook, management strategy, and overall satisfaction with U.S. insurers.
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