Insurance brokers should take the time to develop authentic relationships with their carriers and get to know their goals. (Photo: goodluz/Shutterstock)
It may be easy to forget about checking in with your carriers when you're busy — only to reach out during renewals or when you have a new client to bring on board. But when insurance brokers and carriers understand each other's goals and expectations (and communicate about both often), several things can happen:
- You can gain a competitive edge over other agencies
- You may be able to negotiate better quotes from carriers
- You can develop more personalized packages for your clients
Building quality relationships with carriers are the key to providing great service to your clients. Here are eight ways to improve your relationships with carriers and underwriters:
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