(Bloomberg) — Hurricane Zeta is strengthening as it spins across the Gulf of Mexico, threatening to slam into New Orleans Wednesday (Oct. 28) evening as a Category 2 storm capable of uprooting trees and causing massive power outages.

The storm's maximum sustained winds are likely to increase to 100 miles (161 kilometers) per hour, the U.S. National Hurricane Center said in its latest advisory. It's expected to come ashore about 7 p.m. local time, the record 11th storm to hit the U.S. in 2020. Zeta is forecast to cause as much as $3 billion in damages.

"It will continue to strengthen today," said Don Keeney, a meteorologist with commercial forecaster Maxar. "We have pretty high confidence it is going to make landfall in far, far southeastern Louisiana."

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