Branding is a major marketing tactic in the insurance industry. Extensive advertising and expansive marketing budgets are the norms among major insurers, as are staple company slogans and rarely-evolving logos — key elements that secure brand identities.
Creating a successful brand doesn't happen overnight. There are a number of factors at hand, many of which involve years of work, whether active or inactive.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
