When Universum conducted its latest Student Survey, which looks at the most attractive employers for students just starting in their careers, it specifically analyzed responses dating from the start of the COVID-19 pandemic. Those results displayed a preference for employers with ethical standards and "inspiring leadership."
According to Forbes' second annual ranking of best employers by state, those students have a host of attractive (if occasionally surprising) choices.
Partnering with market research company Statista, Forbes compiled a list of organizations liked best by employees, surveying 80,000 Americans working for businesses with at least 500 workers. These surveys were conducted on a rolling basis from October 2019 to May 2020. Responses concerning the same employers were compared throughout the process, according to Forbes, in order to account for any significant variations in results collected pre- and post-COVID.
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