TCPA penalties can be as much as $1,500 per text/call in violation. (Photo: Shutterstock) Telephone Consumer Protection Act (TCPA) penalties can be as much as $1,500 per text/call in violation. (Photo: Shutterstock)

External communications are one of the most important elements in business operations today. Calling and texting consumers is a very effective means to drive engagement, and ultimately, sales. In fact, text messaging has outpaced email when looking at conversion and click-thru rates.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Litigation
Compliance