The last five years have seen notable advances in our ability to understand unstructured content. Now, machines are able to understand context as well as keywords. (Photo: Shutterstock) The last five years have seen notable advances in our ability to understand unstructured content. Now, machines are able to understand context as well as keywords. (Photo: Shutterstock)

A prominent insurance executive remarked recently that, "the insurance industry is essentially in the business of selling promises."

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