Internet-connected toy If you determine that a device is targeted at children, you need to provide notice to get their consent to the data collection. (Photo: Shutterstock)

As household items become increasingly connected to the internet, children's toys are no exception. Scott Pink, special counsel at O'Melveny & Myers in the Silicon Valley office, was formerly the general counsel of Prima Games and sees the data and privacy concerns elevating among families with more toys being hooked to the internet.

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