Carriers have addressed customer retention in a number of ways. For example, some leverage third-party data to supplement in-house information and use that data to aid in targeting and segmentation. Carriers have addressed customer retention in a number of ways. For example, some leverage third-party data to supplement in-house information and use that data to aid in targeting and segmentation. (Photo: iStock)

Today's insurance marketplace is highly competitive. With a number of companies to choose from, consumers are not tethered to any one company these days. While this is great for policyholders, carriers of all sizes are sure to feel the effects of a lost customer in their bottom line.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Commercial Lines
Corporate Risk
E&S/Specialty
Emerging Risk
Loss Control
Personal Lines
Reinsurance