In 2017, NU forged an alliance with the National Association of Professional Insurance Agents (PIA) and Flaspöhler | NMG to conduct the inaugural Independent Agent Study — a research project designed to annually take the pulse of independent Property & Casualty insurance agents throughout the U.S. and provide revealing insight into the demographics, books of business and challenges they face, and reveal their most highly rated carrier partners.
Today, we look at independent agents who sell Life & Health products. More than half of the study's PIA respondents said they sell both Life and Health, including Accident & Health offerings — but 79% of them said that Life & Health business represents only 10% or less of their agency revenue. Still, 51% of those agents said they plan to increase their Life & Health revenue over the next five years.
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