The challenge is the same for every salesperson who gets anorder.
|What it takes is capturing the customer's imagination. Thecompetition isn't another brand, or a better auto or homeowners'insurance policy. The competition is another salesperson, one whoknows how to hook customers.
|The primary task for every salesperson is getting customers towant to do business with them.
|Related: 11 sales pitches that kill insurancesales
|Without that, customers move on, looking for someone, as theysay, “Some who makes us feel comfortable.” This applies toeverything from selling paint to political ideas. See what it takesto do it in the slideshow above.
|John R. Graham of GrahamComm is a marketing and salesstrategy consultant and business writer. He is the creator of“Magnet Marketing,” and publishes a free monthly eBulletin,“No Nonsense Marketing & Sales Ideas.” You can email himat [email protected] or call him at617-774-9759.
|Related:
|How to sell insurance products people believe theydon't need
|Your prospect don't speak the language ofinsurance. Translate for them
||Want to continue reading?
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