What does it take to establish and maintain great carrier relationships? Patience, hard work, honest dialogue and attention to detail are all necessary ingredients in these partnerships where both parties bring a unique offering to the table and are dependent on one another.
1. Manage expectations
A clear understanding of each party's expectations and definition of success, along with a commitment to devote time, energy and resources toward these goals, are essential. Honest and frequent communications form the bedrock of any relationship, as they define and shape realistic expectations while also feeding crucial insight into a rapidly changing environment.
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