For many viewers, the annual Super Bowl game is as much aboutthe ads as it is about the game itself.
|According to the National Football League, more than 115 millionviewers watched the game in 2016, which provides a broad audienceof prospective buyers. And almost 25 percent said they watched just forthe ads.
|But which products, by category, stick in viewers minds themost? Although alcohol, food and cars topped the chart, the insuranceindustry also had a respectable showing at 15 percent, according tothe results of a recent survey by Statista.
|Related: How to plan ahead for a safe, claims-free SuperBowl
|Here is the chart showing where the ads ranked with viewers bycategory.
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Source: Statista
|Save
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Rosalie Donlon
Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].
