If you had to name one demographic that's currently rocking insurance, you probably wouldn't say Gen X, the cohort that followed Baby Boomers.
No, the market-changing, industry-disrupting demographic that's currently reinventing expectations and to some extent, insurance itself, is quite clearly millennials.
"Millennials have revolutionized the way we communicate with one another and, in particular, the way businesses communicate with them," says millennial expert, Michael Parrish Dudell, bestselling author of Shark Tank: Secrets to Success. They're ethnically and philosophically diverse. Their buying power is waxing. And they're the largest generation in human history.
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