(Bloomberg) -- It turns out that young people love cars andwould rather own one than rely on ride-sharing services from thelikes of Uber Technologies Inc. and Lyft Inc.

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Millennials, people who were born from 1980 to2004, are more captivated by cars than their parents and still wantthe freedom of owning one, according to a new study from San Diegoconsulting firm Strategic VisionInc. That contradicts predictions in recent years that autosales would suffer as Millennials, also known as Generation Y, tookUber instead of buying their own vehicles.

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The Strategic Vision Study came up with a Customer Love Index,which measures how much consumers like using and owning theirvehicles based on 120 aspects of the car or service. In the study,Millennials are happier with the vehicles they buy than any othergeneration, said Alexander Edwards, president of StrategicVision.

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"They love their vehicles even more than luxury owners lovetheirs," Edwards said in a telephone interview. "Ride sharing isnot a reason for them to delay purchasing a vehicle or areplacement for vehicle ownership."

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Uber replacing cabs, not cars


Millennials do like using ride-sharing services like Uber and Lyft,Edwards said. They tend to use them for specific reasons like goingout for the evening or attending events where parking and trafficare problems, he said.

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For younger drivers, Uber is replacing cabs, not cars. As agroup, Millennials gave Uber a CLI score of 362, while their mostbeloved model, the Nissan Juke, got a score of 542, the studyshowed.

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The trends show up in sales data, too. While Millennials havefueled growth for Uber and Lyft, in 2014 they bought more cars thanGeneration X for the first time, according to J.D. Power &Associates.

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The study said that they like fun sport utilities. In additionto the funky Juke, they also liked Subaru Crosstrek and the JeepWrangler. The two passenger cars in the top five are the SubaruLegacy and Volkswagen Golf GTI.

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