Email is by far one of the best digital marketing solutions to have in your toolbox.
However, this approach leaves plenty of room for error amid an industry rife with regulations. Also to consider: delivery, filtering and other technology concerns, plus a glut of ever-evolving best practices.
While email marketing is definitely not rocket science, there is a certain degree of skill and artistry involved in crafting a winning email campaign. Proceed with abandon and it's likely you'll end up wasting time and money on failed email campaigns.
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