A multimillion-dollar class action in Miami federal court accuses American Airlines of misleading travelers about its vested interest in "aggressively" marketed travel insurance sold on its website.

The suit by named plaintiff Kristian Zamber alleges the airline markets the travel insurance as a pass-through charge paid to a third party but doesn't disclose its profits. The suit argues for class certification, a jury trial and injunctive and equitable relief for alleged unjust enrichment and violations of Florida's consumer protection statutes prohibiting companies from posing as revenue conduits.

"That essentially is one of the core points that creates a deception in the minds of the consumer," said plaintiffs' attorney Alec Schultz of León Cosgrove LLC in Coral Gables. "The company is being compensated and has a vested interest, rather than marketing the product in an indifferent manner."

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Samantha Joseph

Samantha Joseph is co-head of the Litigation Desk in ALM's global newsroom. Grad school: Newhouse Syracuse. Contact: [email protected]. On Twitter: @SjosephWriter