Too many salespeople either fail completely or never really succeed because they think selling is about them. It isn't.
It's about customers — and customers only. Here are 23 ways to improve your sales performance by getting better focused on customers:
1. Look for the demons and dreams.
In other words, be alert to a customer's hopes and fears — what they want to gain and what they don't want to lose. That's what they care about, not a sales pitch.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
