Creating blog posts for your agency website is an important way to connect with customers and attract new prospects.
Creating articles to post on social media sites, including LinkedIn, helps extend agency reach and showcase expertise.
Why LinkedIn publishing?
In the U.S., 38% of adults use LinkedIn daily, many of which are business people that include your customers and prospects. LinkedIn provides a publishing platform for members to create and distribute authoritative articles. These articles are then categorized on Pulse, LinkedIn's content aggregation system. Pulse allows people on and off LinkedIn to see your article, but only LinkedIn members can share, like or comment on a post.
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