The HonestCo. has been hit with about a dozen class actions claiming it’sanything but honest when it comes to the ingredients in itsproducts.

Most of the suits allege that its laundry detergent, dish soapand multiple-surface cleaner contain sodium lauryl sulfate, whichcan irritate the skin, despite statements by the company that theydon’t use the harsh chemical. Other suits have been brought overits infant formula and sunscreen.

Two suits also name actress Jessica Alba, who co-founded TheHonest Co. in 2012 as a healthier alternative to most baby,cosmetic and household products.

Plaintiffs lawyers have moved to coordinate most of the suitsinto multidistrict litigation in Los Angeles, near the company’sSanta Monica, California, headquarters. An attorney for thecompany, William Donovan, a partner at the Santa Monica,California, office of Cooley, supported the move, which the U.S.Judicial Panel on Multidistrict Litigation is set to take up at itsJuly 28 hearing in Seattle. But in a May 3 filing, he said thecompany “vigorously denies the claims and allegations.”

The suits come as The Honest Co., valued at about $1.7 billion,has been working this year to go public.

On March 10, The Wall Street Journal published an article citingtwo independent lab tests that found sodium lauryl sulfate in TheHonest Co.’s laundry detergent, despite the company’s claims that it didn’t containthe chemical. Specifically, the tests found that sodiumcoco sulfate, the ingredient in The Honest Co.’s detergent that itclaims is gentler on skin, actually contains sodium laurylsulfate.

On its blog, The Honest Co. accused The Wall Street Journal ofpublishing “factual inaccuracies and misleading statements.”

In comparing the two ingredients, the company said that “thoughboth are derived from coconut oil, their molecular makeup is quitedifferent.”

The lawsuits are the latest series of mass tort actions to comeout of a news report. Class actions alleging that four brands mislabeled their “100% Grated ParmesanCheese” were filed following a Feb. 16 article on Bloomberg.comthat used independent studies to test the products. And an episodeof “60 Minutes” last year spurred lawsuits over the labeling ofLumber Liquidators Inc.’s laminated woodflooring.

In addition to the lawsuits before the multidistrict litigationpanel, two class actions brought in September 2015, which havesince been consolidated, challenge The Honest Co.’s “natural”claims in several of its products. They also claim its sunscreendoesn’t work at all, leaving people with severe sunburns.

And an April 6 lawsuit brought by the Organic ConsumersAssociation claims its organic premium infant formula isn’tactually organic. That lawsuit, the company wrote on its blog, “wewholeheartedly believe will be dismissed.”

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