As many of us begin to dig out from a long winter, the time hascome to shift toward the annual ritual of spring cleaning. We oftenthink of spring cleaning as a focus on ridding ourselves of excesshome clutter, but what about the office? Have you considered theimportance of “spring cleaning” your customer-facing documents?

If not, you should. Customer communications are as important asever, and now is the time to ensure that those most important toyour customers are completely refreshed and personalized.

Don’t worry — it’s simple. Check out how to get startedbelow:

1. Get organized. It’s essential to take stockof what you have — to ingest and make sense of your data andmaterials, including customer emails, comments on your website, andeven social network site activity. This information should be usedto drive unique experiences for each customer, utilizingcommunications that more accurately target the individual.

This level of personalization leads to better, longer-lastingcustomer relationships. And, as customers feel that you hear themand understand their business and needs, customer loyalty is sureto follow.

2. Cleaning supplies. Like with any type ofspring cleaning, having the appropriate tools is paramount togetting the job done. HP Exstream is the one-stop-shop allowing you totransform traditional communications into meaningful conversationsfor any print or electronic channel — including mobilecommunications.

There’s no substitute — delivering a consistent,personalized experience to customers increases revenue and improvescustomer satisfaction.

3. What works for you. Never before have therebeen so many ways to communicate. Customer communications can bedelivered through a variety of channels, including print/mail,email, SMS, voicemail, mobile, web, and social media. In the end,you will need to understand your customers’ needs to provide themwith the most appropriate solutions.

Now, as the days grow longer and the weather gets warmer, don’thesitate to roll up your sleeves and let HP Exstream help you“spring clean” the documents that matter most to you and yourcustomers.

Want to learn more about cleaning up your customer-facingdocuments? Connect with us at @HP_Exstream on Twitter and visit www.hpexstream.comto learn more.