What an incredible year this has been. For National Underwriter Property & Casualty,one might say that 2015 has been the year of relationships.

We've forged new professional alliances, renewed others ofalready outstanding value, and have made a lot of new friends alongthe journey.

Those relationships have yielded more amazing new content thatwe continue to share in the pages of NU and on PropertyCasualty360.com, where throughout this yearwe've continued to score record-high web traffic numbers. Butthat's not enough for me or you, and in 2016, we'll be deliveringyou even more.

My team's mission is to bring you the most informative,well-presented news and features on the Property & Casualtyindustry possible — the kind our readers deserve and have come toexpect. And as the way in which people consume information thesedays gets ever more personalized, especially online, we want toenhance that experience as much as possible in order to give youmore of the content that you want, and less of what you don't.

Quick backstory: Earlier this year, NU was acquired by ALM, a company I'vepersonally always associated with journalistic excellence. Since2003 I've attended the Jesse H. Neal Awards (basically, the Pulitzer Prizesof trade journalism), and almost every single year, more than oneof ALM's properties brought home the gold. I was happy to becomepart of the ALM family, and as we enter the new year, all of itsbrands are investing in new digital tools that will enable us tobetter serve up the stories that appeal to you the most. Thisincludes, among other things, upgrading our e-newsletters with moretargeted content to serve you better.

Digital access

In order for us to do this, I'd love for you to become part ofthe process — and the benefits are substantial. OnPropertyCasualty360.com, soon you'll be greeted with a one-time"welcome wall" that will invite you to become a member of our"digital membership" program. Which, by the way, is free.

What's in it for you? A lot, actually.

The digital sign-up asks for your name, title, e-mail address,ZIP code and company name. That's it. In exchange, you're grantedcomplimentary access to content across ALM's publications,including National Underwriter Life & Health,Investment Advisor, Benefits Selling, ProducersWEB.com, RealEstate Forum and all of ALM's award-winning lawtitles, among them The National Law Journal. It's also an e-ticketto an additional five free pieces of paid content per month fromour fellow award-winning publications.

Insurance content, finance, consulting, real estate, and legal —all of it, right at your fingertips, whenever you wish. What'smore, you can manage your own personalized e-newsletters across allof this content, exactly to your preference. There are otherbenefits as well, including discounts to ALM publications andevents.

The other advantage of becoming a digital member is that itenables us to serve up ads that are more relevant to you. The daysof advertising not targeted to your own personal preference willsoon pass, replaced with a smarter, more informed experience thatspeaks to you, personally, as best we can.

A better experience for you

What does that mean? It means less clutter, less noise and morerelevancy in your time spent with us. All of what you want, none ofwhat you don't, and a reader experience that's as customized as awell-crafted insurance policy.

I welcome your feedback on this. Ours is a dialogue that I takeseriously, and will always be a two-way conversation.

With that, I'd like to thank each and every one of you forcontinuing to support our coverage of this great industry, theforces that continue to shape its evolution and the many colorfulhuman stories it presents. At the end of the day, when we're doingour job, our readers come away feeling more informed, enriched andup to speed—and we will continue to provide that to you in 2016 andbeyond.

You think you saw a lot from us this year? Trust me when I sayyou ain't seen nothin' yet.

Cheers, and Happy Holidays!

Shawn Moynihan is Editor-in-Chief of National UnderwriterProperty & Casualty. He can be reached at [email protected].