Apparently the old saying "Laughter is the best medicine" has a lot of truth to it. When we laugh, our body releases stress and breathes in a bit of peace. But what makes a great joke? What kind of power is unleashed when your audience laughs?
We've written compilations of all sorts of jokes before, from great accountant jokes to jokes about insurance. But what about harnessing the power of a joke to close a sale? Is that even possible?
According to some of our sources, it is. One blog that suggests using jokes to close more sales is The Senators Club, a social club for sales professionals and entrepreneurs. Ian Adams, the blog's founder, recommends that joke-tellers use the same approach that professional comedians use: know your material without hesitation, talk as if you're telling a short story and avoid laughing before or while telling the joke. He goes on to suggest nine short jokes to close that deal.
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