"Insurance was the fastest-growing industry after World War II. This was a sweet place to be, and if you could reasonably run a business, your agency would grow," says Michael Jans, CEO of Agency Revolution. "But those days are over. Competition is more fierce, and rivals are well-funded. You have to be a dedicated entrepreneur."
One such way to grow an agency is through marketing automation—a technology that is not new, but has been largely unavailable or useless to the insurance industry because data has been siloed in agency management systems.
But more recently, software is available to read the information in an AMS and automatically trigger marketing campaigns to individuals at the right point in time.
Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader
Your access to unlimited PropertyCasualty360 content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
- Educational webcasts, resources from industry leaders, and informative newsletters.
- Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
Already have an account? Sign In
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
