Marsh, a global leader in insurance broking and risk management,today announced that its Marsh Analytics Platform (MAP), acomprehensive solution enabling clients to quantify and manage riskfinancing through a notable combination of data, analytics, andtechnology, is now backed by an industry leading proprietary globalloss database, a trained global team of sales professionals, andhundreds of devices with the industry’s only mobilecontent-delivery platform, known as iMAP. These key achievementsdemonstrate Marsh’s ongoing commitment to rapidly implementanalytic solutions across the firm globally.

Since being introduced to the market, MAP has enabled clients toleverage a holistic look at risk financing, with some clientsexperiencing up to 10-to-one returns on investment and 5% to 15%cost savings.

“Our unique combination of data, analytics, and technology hasdemonstrated clear results for clients who have been able toutilize the MAP solution to generate meaningful returns oninvestment, cost reductions and a clear understanding of optimalrisk financing,” said Peter Zaffino, president and CEO of Marsh.“The MAP solution is fundamentally about giving senior leaders aholistic view of risk that can enable them to confidently moveforward with strategic decisions in today’s increasingly uncertainglobal business environment.”

“Marsh’s approach to analytics focuses on leveraging analyticsacross the firm to create customized, dynamic, and rapid solutionsfor clients. With this approach, the evaluation of a company’sindividual risk profile provides a framework for more active andconfident alignment of risk and capital,” said Claude Yoder, headof Global Analytics at Marsh.

Marsh has used iMAP — the mobile version of the platform — toassist thousands of clients in evaluating risk financing through adynamic, real-time, and customized experience. The MAP solutionapplies to companies ranging from large, multinationalorganizations to smaller local and regional businesses. The fullscope of industries served includes aviation, chemicals,construction, energy, financial services, health care,manufacturing, professional services, retail, real estate, andtransportation, among others.

“The significant rise in the level and complexity of emergingrisks is driving a change across our industry that requires new,forward-looking solutions. The success of MAP is a testament to ourability to address the changing market dynamics,” said John Drzik,president of Marsh Global Risk and Specialties.

Marsh’s Global Loss Data Library now represents over US$300billion in aggregate claims. It contains data derived from dozensof countries and more than 20 industries, combining claims andplacement information to deliver a complete picture of current andemerging trends in risk. With this database, the MAP solution iscomprehensively positioned to answer the question of what losseshave not happened yet, but could. This forward look is the criticalfirst step in empowering clients to gain a more complete look atrisk and optimal risk financing solutions.

With that foresight, combined with careful analysis of a broadrange of company-specific financial data points, Marsh can assist acompany in determining its unique risk appetite and tolerancepositions. Ultimately, clients gain a broader and more transparentevaluation of the key components of risk across the enterprise thatcan support a determination of the lowest possible “economic costof risk” based on their own financial profile and outlook.

Marsh’s approach to analytics focuses on leveraging thecapabilities of the comprehensive solution across theorganization’s business lines. Since 2013, Marsh has strategicallyintegrated the power of analytics in its business by traininghundreds of professionals on the MAP solution across Marsh’s globalfootprint and product lines. The global MAP infrastructure includes200 regional sales and technical professionals around theworld.