Are you ready for some football?
|Believe it or not, it's almost that time of year again — myhometown Denver Broncos are set to play their first preseason gamethis Thursday — and as the league's PR machine ramps up for yetanother season, some insurance-related news entered the mix thisweek: Nationwide has signed on as an official NFL sponsor. Theinsurance firm was named a “founding sponsor” of the new NFL Nowdigital video service and a “presenting sponsor” of the WalterPayton NFL Man of the Year Award.
|The sponsorship is set to run through the 2016 season.
|“We've made significant media and partnership moves in the NFLspace over the past two years to help strengthen our connectionwith the more than 185 million NFL fans,” said Matt Jauchius,Nationwide's chief marketing officer, in a statement Mondayannoucing the deal. “Adding a league relationship is a naturalevolution for Nationwide and will afford us the ability to maximizeassets nationally, provide more impactful content and better engagefans across screens.”
|Translation: Get ready for more and more Nationwide adsfeaturing Denver Broncos quarterback, Peyton Manning, who signed onas a Nationwide spokesperson in May 2014.
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