Company: Intuitive WebSolutions
Product: BriteCore
Representative: Phil Reynolds, CEO

To what do you attribute the positive ratings from yourcustomers?
Reynolds: BriteCore exists and thrivesbecause of a vibrant and engaged community. We nurture ongoingconversations between clients and engineers to generate innovativeideas and produce quality products. We listen carefully, changerapidly, and evaluate our successes and our failures honestly.

How do you communicate with your customers to meet theirneeds?
Reynolds: At IWS, we emphasize aclient-centric focus that promotes open communication andtransparent development. We've built custom tools for our clientsthat increase product awareness and encourage feedback from allcommunity members. Some of these tools include:

• BriteWiki—We thoroughly document BriteCore›s functionality andtrack new feature development using an online wiki.
• BriteCore Forum—The BriteCore Forum is an uncensored locationfor community members to post discussion threads on a range ofBriteCore topics.
• BriteIdeas—This platform allows clients to promote forumdiscussions to actual code change requests that are prioritized bythe community.
• Trac—This support platform allows clients to report issues toIWS and see all internal developer communication regarding theirticket.
• Product Advisory Board—A group of clients who providehigh-level guidance and product direction.

What are some of the positive developments your companyhas achieved in the past year to make your product stand out amid acrowded solution-provider market?
Reynolds: We areextremely committed to testing and integrating emergenttechnologies on a continual basis. This has allowed us to implementhundreds of new features over the last year including:

• A fully automated and integrated data warehouse.
• Elastic cloud hosting through Amazon Web Services.
• Unlimited real-time test environments.
• Expanded billing, policy level accounting.
• Automated regression testing for all major functionality.

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